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What is Generative AI? A Designer’s Primer - Design Dojo

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What is Generative AI? A Designer’s Primer

By Bruce Bunner | AI Basics & Trends

Okay, let’s break this down. What the heck is generative AI, and why is everyone from your cousin to your cat’s vet talking about it?

Generative AI is a type of artificial intelligence that can create new stuff—images, text, music, even video—based on patterns it’s learned from other stuff. Basically, it’s like an overachieving art student with a massive copy machine in its brain.

In 2023, tools like ChatGPT, DALL·E 2, and Midjourney became household names. But for designers, it’s more than a headline; it’s a game-changer.


So What Can Designers Actually Do With It?

  • Mockups and Moodboards: Use Midjourney to generate moodboards from simple prompts.
  • Auto-layouts in UX: Galileo AI builds app interfaces from text descriptions.
  • Text-to-Image for Brand Visuals: Tools like Stable Diffusion let you generate brand imagery without stock photos.

Real Talk: It’s Not Perfect Sometimes you ask for “a businesswoman holding a laptop,” and you get a three‑armed robot in a tutu. That’s okay. AI doesn’t replace your creativity; it just gives you weird ingredients you can remix into something awesome.